Post by arfanho7 on Feb 27, 2024 19:23:54 GMT 8
Again overall participants preferred the retailer with the low pay ratio. A follow up study explored a related possibility Consumers might assume that a company with a low pay ratio was focused on wage equality to the detriment of product quality. Indeed previous research has shown that consumers viewed nonprofits as warm but incompetent whereas for profits were viewed as cold but competent.
The results showed that participants perceptions of a company s warmth didn t deter them from shopping there. Rather the researchers saw lift on both. People see the low ratio firm as warmer and more competent suggesting that the potential downside Hungary Phone Number risk of this type of disclosure is not seen in the same way as with nonprofits Mohan says. The researchers also tested whether a low CEO to worker pay ratio might alienate certain consumer groups dividing participants according to political affiliation. They found Democrats Independents and others were more willing to buy towels from retailers with low vs. high pay ratios.
Republicans were indifferent in their subgroup there was no significant difference in willingness to buy between the high pay ratio and low pay ratio retailers. The Price Of Counterbalance But would shoppers still favor low pay ratio retailers if they charged significantly higher prices than high pay ratio retailers For the final study in the series the researchers explored whether bargain prices would counterbalance the negative effects of a high pay ratio—and the mandated disclosure thereof. Source Paying Up for Fair Pay Consumers Prefer Firms with Lower CEO to Worker Pay Ratios. to report their willingness to buy towels under a variety of bargain pricing scenarios.
The results showed that participants perceptions of a company s warmth didn t deter them from shopping there. Rather the researchers saw lift on both. People see the low ratio firm as warmer and more competent suggesting that the potential downside Hungary Phone Number risk of this type of disclosure is not seen in the same way as with nonprofits Mohan says. The researchers also tested whether a low CEO to worker pay ratio might alienate certain consumer groups dividing participants according to political affiliation. They found Democrats Independents and others were more willing to buy towels from retailers with low vs. high pay ratios.
Republicans were indifferent in their subgroup there was no significant difference in willingness to buy between the high pay ratio and low pay ratio retailers. The Price Of Counterbalance But would shoppers still favor low pay ratio retailers if they charged significantly higher prices than high pay ratio retailers For the final study in the series the researchers explored whether bargain prices would counterbalance the negative effects of a high pay ratio—and the mandated disclosure thereof. Source Paying Up for Fair Pay Consumers Prefer Firms with Lower CEO to Worker Pay Ratios. to report their willingness to buy towels under a variety of bargain pricing scenarios.